Why Stories Shape the Way Clients Remember You.
Let’s be honest: In this industry, everyone is talented. Everyone has pretty photos. Everyone “cares about quality.”
So why do some vendors get rebooked over and over while others get ghosted?
It’s the story. Not the fairytale kind, the real kind. The kind that makes people go:
“Wait, I love this person already. I feel them.”
Storytelling = Trust
And trust = more bookings.
Science backs it , when you tell a story that hits emotionally, it activates the brain’s memory and decision-making zones.
Paul Zak (aka the storytelling brain guy) found that emotional stories release oxytocin, the same hormone that builds trust in real-life relationships.
So yeah, telling your story isn’t just cute. It’s a strategy.
How to Actually Use Storytelling (Without Sounding Like You’re Trying Too Hard)
Let’s break it down with real, everyday examples:
1. Say what made you start this in the first place
Forget the polished “I’m passionate about events.” Everyone says that.
Say this instead:
“I planned my first birthday party at 13, for my mum, who worked 2 jobs and never got celebrated. I stayed up all night making balloons and homemade snacks. I didn’t know it then, but that’s where it all started.”
That’s real. That’s what people connect to.
2. Talk about the weird, messy, funny stuff
People love stories where things went sideways and you still pulled through.
- “The wedding cake fell off the table and I rebuilt the top layer using cupcakes and flowers from the buffet. They didn’t even notice.”
- “We lost power halfway through a backyard reception. I ran my laptop off my car charger and turned the whole thing into an unplugged acoustic vibe. It was kinda magical.”
You’re showing your skill and your heart.
3. Let your clients’ moments become part of your story
You don’t need to be the hero in every story.
Let your work shine through your clients.
- “The bride’s dad couldn’t make it from Ghana, so I helped them livestream the whole wedding. When she saw him pop up on screen, everyone cried. That’s why I do this.”
- “A couple asked me to remix the first dance song with an old voicemail from the groom’s mom who passed away. I stayed up all night editing it. Worth it.”
This is how your service becomes unforgettable.
4. Don’t worry about being poetic, just be real
You don’t have to sound deep or fancy. People don’t need Shakespeare. They need you.
Even something like:
“I love watching guests dance when the party peaks. That moment when everyone forgets to check their phones? That’s my favorite part.”
That’s a story too. And it’s powerful.
Micro-Stories = Your Secret Weapon
You don’t need a 2-minute TED Talk. Just drop small, memorable bits in your content:
“Left my son’s soccer game early to set up a 50th birthday party. When I saw the client’s face when the balloons dropped? Worth every second.”
“Made 200 mini meat pies for a Nigerian naming ceremony. Grandma said they tasted ‘just like home.’ I almost cried.”
These are the kind of stories that make clients feel something. And people book what they feel.
Final Thought: Be the Story They Tell Later
The story doesn’t have to be perfect. Just real. Something they’ll tell their friends later:
“Our planner? Oh my God, she saved the day when the wind blew everything over. And she still made it beautiful.”
“Our DJ brought glow sticks for the kids without us asking. My niece still talks about it.”
That’s how you become the story, not just a name on a receipt.
Bottom Line ?
- Stories build trust
- Trust builds bookings
- Your everyday moments are the gold
- Don’t wait for the perfect one. Start sharing the little ones now
Until Next Time- Keep it Smart, Secure and Stress Free
